LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and Apple TV+ click here serving as leading platforms. As digital engagement shift, rivalry between co